Objective: Create engaging lifestyle and product-integrated content that inspires adventurous riders to explore the benefits of pedal assist e-bikes, particularly for high-elevation rides. Highlight how e-bikes can extend the range, accessibility, and enjoyment of mountainous terrain.

Photo Campaign: Arizona is home to numerous “Sky Islands”. These mountain ranges rise from the cacti filled desert and reach elevations high enough for pine trees and snowy conditions. The campaign centers on showcasing how e-bikes can replace the need for vehicle shuttles, offering a more self-sufficient and adventurous alternative. The photoshoot will encompass a full-day mountain bike route, beginning with a scenic forest road climb to the mountain summit, followed by a long singletrack descent. Two photographers will document the journey with a creative and professional eye, capturing the essence of e-bike exploration.

Crew: Photographers Jared Nelson and Alejandro Lau Regidor, who will also be the riding talent.

Deliverables: 20-30 images; a diverse set of lifestyle and product/tech focused photography. Details to be finalized based upon your brand’s preferences.

Budget:

Photography - $1,500 USD (this includes unlimited usage rights)

Videography - Optional video ad-on. We can create a shotlist and take time to shoot video as well, resulting in more social media content and advertising assets.

Production Timeline: Summer 2025

• Pre Production (finalize concept and storyboarding, deliverables, shoot dates)

• Full day shooting on location

• Post Production (editing for campaign deliverables, typically a week turn around)